I Believe This Is It!

 This Is It! BBQ And Seafood Was Founded Over 30 Years Ago By Its President And CEO, Shelley "Butch" Anthony III, and has a rich legacy that spans over 50 years.  The dream started in Tampa, FL where Butch's parents Owned a diner, and Butch played an active role working in the diner.  Butch picked up both his entreprenurial spirit and his ability to cook during this time.  Over 30 years ago, when Butch relocated to the Atlanta, GA area, he opened his first restaurant.  This restaurant, combined with several other locations he opened became This Is It! BBQ and Seafood.  Now with 9 locations in the greater Atlanta area, This Is It! BBQ and Seafood stands as a shining example of a true American success story, while giving all the credit to our Lord and Savior.

We Offer Franchises For This Is It Barbecue And Seafood Locations. These Full Service Restaurants Specialize In Barbecue, seafood and Southern Home Cooking.  Some Of The Most Popular Items Include Barbecue Rib Tips, barbecue ribs, Seafood, Vegetables, Desserts, Soft Drinks, and Peach Punch.

Growth Opportunity

When you own a This Is It! BBQ and Seafood restaurant, you’re part of Unique restaurant chain.  Our restaurant opportunity includes significant dine-in, take-out, and catering opportunities in your market.   Be part of a winning brand that keeps customers coming back for delicious meals made fresh with love and history!

Our Food

This Is It! BBQ and Seafood specializes in delicious southern home-style cuisine and is famous for its national award-winning barbeque Rib-Tips!

Delicious, fresh, and flavorful, is how
our customers describe our food.  This Is It! BBQ & Seafood serves delicious food such as, BBQ Rib Tips, BBQ Chicken, BBQ Ribs, Fresh Fish and Delicious HOme-Cooked sides such as Baked macaroni and cheese, collard greens and sweet potato soufflé all complimented with desserts like sweet potato pie, banana pudding, strawberry shortcake, pineapple upside down cake, and peach cobbler.

Our Support Network

When you join the This Is It! BBQ and seafood family, you’ll get world-class support before you serve your first meal and well beyond. Our franchise support system features:

  • Training
  • Product development
  • Advertising
  • Purchasing cooperative
  • Field support, and much more!